![]() ![]() They looked at horror movies, for example, so they thought, okay if you watch 70% of a film, and then suddenly you stop watching at the end of this film. This gives them a huge advantage in the market, because lots of content providers haven’t got the same ability because they are so big, they have huge volumes of data, and their understanding of us as consumers is becoming more and more granular. Netflix really stands out in the video streaming niche and has access to treasure troves of customer data. The first area where they use data is to better understand us as consumers so they can exactly understand what we’re watching, what we are browsing what we are skipping. So, everything they know dual is driven by data and by insights. ![]() ![]() The company has added a massive amount of subscribers, and they are now at around 195 million across the world, and they have put AI and data at the core of their business strategy. Netflix is a hugely successful business at the moment as most of the world is battling the lockdowns with watching shows on Netflix. ![]()
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June 2023
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